THE POWER OF DIGITAL MARKETING IN THE MUSIC INDUSTRY

In today’s digital world it is essential for organization to adopt social media across the entire enterprise. The growing power of tech in every corner of our lives has completely change the way we engage, and experience music so, how do you promote digital marketing in the music industry?

Besides talent and production marketing is key! It is the main component that makes the artist into a star. Let’s face it social media has allowed music talents from around the world to become a global superstar. It also offers music fans the ability to interact and engage with their favorite musician. Digital marketing it is essential in a growing artist brand, and awareness within the music and entertainment industry. The interaction with how musician reaches their audience has evolved over decades and specially more rapidly over the past few years.

After the pandemic, digitalization has been a true innovation and creativity in the music industry penetrating deep into niche segments, it has eased communication to customers via digital channels. It has helped the artist to position his/ her brand without the traditional model aka record label. Social media creates targeted connections, meaningful content; each type of content can represent a unique piece of information that helps to create a strong brand strategy. I had the incredible opportunity to ask five experts in the digital marketing field who shared their insights and thoughts. Here is what they said:

I had the opportunity to ask Lex Borrero the question: Social media is a powerful tool nowadays; it is used by brands daily. What has been your digital marketing strategy that made your brand different than your competitors, and this was his insight.

“Narrative, social media is best used when you properly tell a story to your followers. A brand is built off narrative and your ability to communicate that narrative in a way that creates enough emotion in the consumer that they want to share your brand with others.” Linked URL: https://www.linkedin.com/in/lexborrero/

There are a great many talented musicians, but far fewer lovable and respected performers. In today’s world, social media must be part of the initial marketing plan for music talent. Social media marketing needs to both connect audiences with the performers as well as connect audience member to each other to build community. Fans are much more likely to support a performer who they feel that they know, and social media is the ideal platform to create the familiarity that will evolve into literally lifelong connections.” Anthony Miyazaki (brand strategist and marketing educator) LinkedIn URL:  https://www.linkedin.com/in/anthonymiyazaki

The Power of Digital Marketing in the Music Industry In the past, musicians were dependent on powerful music labels to produce, promote and distribute their music to audiences. The advent of digital music began with digital file-sharing and evolved into the fully digital ecosystem of today. Creators write songs, music, and lyrics—record them digitally—then distribute them around the world on their own terms. Depending on the savvy and marketing expertise of the creator, the impact of their music can either be minimal or become a viral success. Digital marketing changed the recorded and live music industries by allowing creators to record high-quality music at home and distribute, license, and monetize it through social media, licensing deals, and other internet channels. Streaming services and satellite radio have also helped give more opportunities to artists who are self-funded. Today, music creators are the gatekeepers of their art and can decide how, when, and where to distribute it. This doesn’t mean that all the large corporations behind musical artists have gone away. Big money labels and companies have embraced the digital world too and help artists use the digital marketing tools necessary to promote and distribute their work. Their big budgets can help their clients reach more people through paid marketing, licensing deals, and promoting live shows. Digital marketing is a powerful tool for the music industry

because it allows music labels and artists to reach more people through social media, streaming services,digital distribution, and promotions. The future will likely have even more channels for artists to decide who, when, and where their music is available. —Robert Vergara  LinkedIn URL:

https://www.linkedin.com/in/robert-vergara-5b7399221

“The proliferation of Covid followed by subsequent movement restrictions created a great opportunity for digital marketers to disrupt the dynamics of the music industry thru creativity and an innovative use of social media properties. A creative social media strategy can assist an artist to position himself/herself in front of crowds of people interested in listening and consuming their content without necessarily depending on the traditional model based around a powerful record label.

An up-and-coming artist can self-promote through the following tools:

• Tik Tok is a platform, which is almost perfect to distribute musical based content.
• Facebook, YouTube, and Twitch can be powerful tools to promote live streams, virtual concerts, and overall content distribution.
• Email Marketing, Facebook Events and WhatsApp could be used for Marketing and Retargeting.
• A web page and a blog can help an artist grow a loyal fan base by giving them a window into the life of the artist.
• Tools such as Instagram Reels, YouTube Shorts and live streams can be used to promote fan engagement.
• The Facebook Music Tab and YouTube allows artists to create a video music library which can be monetized.
• Merchandising and e-commerce opportunities are abundant when there exists an ample fan base.
• Some artists are even exploring sales of the albums thru personalized digital assets such as NFTs.Hard work, determination, consistency, and a creative digital strategy can help an artist succeed in a continuous evolving music industry. “LinkedIn URL: https://www.linkedin.com/in/silvio-eduardo-conrado-karim-b5bb6262/

The growth of digital marketing has help connect the artist with their audience in a deeper way and after the pandemic it has been a true innovation for the music industry it made artist, producers etc. think outside of their box on how to reach their target audience behind a device. Through digital marketing you can potentially reach your audience anytime they check their smart devices so these tools became a game changer for the music industry it made it easier for them to engage, reach, create a community, and create an emotion in the audience by creating an emotion in your audience and provides a positive impact because this makes the audience to share your brand with others and that is how you make a difference!