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What is the future of marketing in business?

Marketing has evolved significantly from the traditional outbound method to more inbound digital strategies such as social media marketing, content marketing, and influencer marketing. over the years social media has brought a significant change in marketing by enabling brands to connect with their audience in a more personal and meaningful way. social media platforms are certainly important channels to market

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Why disruptive marketing is Essential for a Business

Disruptive marketing is essential for businesses that want to stand out in a crowded marketplace, capture the attention of their target audience, and achieve long-term success. Traditional marketing techniques that may have worked well in the past are no longer as effective in today’s fast-paced and ever-changing digital landscape. Therefore, companies must be willing to embrace disruptive marketing strategies that

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How can companies (particularly smaller ones who need to partner with Amazon) compete against Amazon concerning the omnichannel experience?

Competing with Amazon in the omnichannel experience can be challenging, but there are a few strategies that smaller businesses can implement With Amazon competing smart is key! So, developing a unique brand identity and experience is imperative small businesses can make a difference from Amazon by developing a unique brand identity that resonates with their target audience. This can include

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Why Lean Six Sigma is beneficial for your Business.

Applying Lean Six Sigma to a small, medium, or large business can help improve its productivity, quality, and customer satisfaction while reducing costs and lead times. Here are some steps that could be beneficial for your business. The first step should be to Identify the problem: Start by analyzing and identifying the key problem areas in the business that need

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How do you become a customer-centric Organization?

To drive repeat business, it is essential to enhance customer loyalty, however, a customer-centric organization requires a lot more than offering a good customer service experience. As a business, it is imperative to commit to and create a culture around the customer’s wants and needs. But the question is How do you become a customer–centric organization? The answer to this

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THE POWER OF DIGITAL MARKETING IN THE MUSIC INDUSTRY

In today’s digital world it is essential for organization to adopt social media across the entire enterprise. The growing power of tech in every corner of our lives has completely change the way we engage, and experience music so, how do you promote digital marketing in the music industry? Besides talent and production marketing is key! It is the main

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Knowing What You Know Now, What Tips or Advice Would You Give to Someone Preparing a Data Presentation?

Hello, my dear entrepreneurs! As marketers, we are exposed to day-to-day presentation, decision makings, teamwork, data, etc. and we live in a world where each day things are getting more competitive True reality! But don’t freak out! So, what advice can you give some to prepare for their data presentation. First, I would say that make sure to have a

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How Can Storytelling Help You Engage With Audience

Welcome back! My dear entrepreneurs did you know that storytelling can help you engage more with your audience? Crazy right?! But interesting, so, Today’s chapter will dive in on a few points that will help you increase your audience’s attention. Nowadays storytelling is a very influential marketing strategy it’s a way to connect more with your audience, it makes it

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The Quick guide of the qualitative tools

As an entrepreneur, it is important to learn about these amazing tools that will help you understand more the data and your target audience so in today’s chapter we will dive into the primary qualitative tools. Customer visits: it is imperative to visit customers and how can you plan this you can send someone from your team such as an

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Why Is Marketing Research Important?

As an entrepreneur, you wouldn’t think about the importance of marketing research, but it is. As a business owner, you need to market research especially if you’re a small to medium business as a new business you need customers and sales as soon as possible so it is very important to have really good information so on today’s chapter we

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