Competing with Amazon in the omnichannel experience can be challenging, but there are a few strategies that smaller businesses can implement
With Amazon competing smart is key! So, developing a unique brand identity and experience is imperative small businesses can make a difference from Amazon by developing a unique brand identity that resonates with their target audience. This can include tone of voice, visual identity, and store experience therefore amazing customer experience, engaging experiences like creating loyal customers that don’t just purchase your product, they fall in love with your brand that will set you apart from Amazon.
Focus on nice products: smaller businesses can focus more on niche products that are not widely available. Having a niche product helps you stand out and makes your brand memorable and it’s more likely to be remembered.
“Commit to a niche; stop trying to be everything to everyone.”