As an entrepreneur, it is important to learn about these amazing tools that will help you understand more the data and your target audience so in today’s chapter we will dive into the primary qualitative tools.
Customer visits: it is imperative to visit customers and how can you plan this you can send someone from your team such as an account manager, salesperson, etc. this will help find out valuable information and having this information gives a higher chance to make a sell so as an entrepreneur selling is an important factor for your business. visiting customers gives a lot of benefits such as face-to-face communication, real-world settings, and first-hand information.
Focus groups: Let me just share a little information that probably you didn’t know and after reading this article you will be a little bit wiser what is a focus group? A focus group is a small group of people brought together to discuss a particular topic for example if you’re trying to launch a new product this will be an amazing tool you can use to collect data and it will help have a clearer vision towards your product. I know the next question how many people should we invite? Generally, you can use 3-6 groups per market.
Interviews:
Talking to your customer is key! Is the best way to understand them and find the reasons and motivations behind consumer decisions. A helpful tip you should always prepare for an interview a productive and valuable conversation with a customer doesn’t just happen you have to prepare!
“Stories give life to data, and data gives authority to stories”
until next time my dear entrepreneurs